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swag1

noun; other word formation type
Things, usually free, given out, often to promote a club or organization.
 
Often the word follows the word free in usage, even though the idea of swag includes this connotation. Free swag is a phrase often used to get people’s attention and/or to get them to attend an event. Swag in this definition is an alteration of the original noun for something stolen, i.e. loot. The loot would be placed in a bag, which is probably why the word for bag became the word for loot.
Etymology : English swag, meaning loot or stolen goods, from a Scandinavian word for a bag.
Source : “As of today, I have a bunch of FREE SWAG (stickers and pens) from the national Open Street Map community” (Facebook, 11-15-2017) www.etymonline.com
Last modified: 4 December 2017


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