- It refers to releasing information about a prototype that is not quite yet have ready for market to a friendly tech website who will promote the gizmo well before it's ready to go. It combines Prototype and hype. It is referring to how a prototype will create hype.
Protohype
noun Blending
The process of leaking a prototype device to generate buzz about a product
Etymology : It blends the words "Prototype" and "hype" together to form Protohype.
Source : E.g. “Gizmodo's finding of that Apple iPhone 4G months before it's released is clearly a case of protohype.” "Gizmodo” users use the term. 9/13/2010
Last modified: 9 December 2010