- Is not used commonly as a unit of measurement, but only used to bring attention to the shortness of the Kardashian-Humphries marriage. When people use this term, it rarely comes to them offhand, like other units of measurement would (inches, feet, pounds). They have to actively calculate how many Kardashians something would be. For example, when we think about age, we naturally think in terms of years, not Kardashians. This term was created purely in fun and is not used in any formal setting.
Kardashian 2
eponym; noun
a unit of measurement denoting 72 days, the length of Kim Kardashian’s marriage to NBA star Kris Humphries.
Etymology : the eponymous term arose pejoratively to make fun of the short length of Kim Kardashian’s marriage and was populated through online sites such as Facebook and Twitter.
Source : “I’ve been alive for 100 Kardashians!” (http://grouchyrabbit.com/permalink.php?viewid=47422)
Last modified: 5 December 2011