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PDA-athon

noun; analogy
a large amount of public display of affection The term PDA-athon was coined to describe a couple that engages in a large amount of public display of affection. It was formed as an analogy to the term marathon, which can be defined as a footrace of 26 miles run over an open course. By comparing PDA-athon to a marathon, one can speculate that they are similar by the magnitude (amount) of PDA (or running) and that both are in an open setting. Instead of describing Jennifer Aniston and Vince Vaughn’s public display as simply holding hands or cuddling, they used PDA-athon to intensify their article. The use of “a multi-day PDA-athon” is much more intriguing to readers than holding hands. It attracts the reader and compels them to continue reading. It also paints an image for the reader in which the actors engage in large amounts of PDA, which for many may be a little too much. When this article was written, Jennifer Aniston was supposedly coping with her loss of Brad Pitt. By writing an article about Jennifer Aniston and Vince Vaughn, the magazine was sending the message that Jennifer was moving on. With its creative choices of words, including PDA-athon, the magazine was able to attract and engage the readers to its article.
 
With a multi-day PDA-athon that saw the two openly kissing and cuddling at restaurants, nightspots, and even the Weiner's Circle hot dog stand.
Etymology : PDA (acronym for public display of affection) + -athon (clipping of marathon)
Source : People Magazine
Last modified: 10 June 2008


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