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Superyacht

noun; compounding
A very large, luxurious yacht
 
This word was used to advertise a new yacht design. Calling it a “superyacht” is a marketing strategy. This word makes it sound like these types of yachts are greater than other types of yachts, making them more desirable. It is very likely that “superyacht” will only used to describe the yacht mentioned in this article and may even become a brand.
Etymology : Compounding of the words “super” and “yacht”
Source : “Sovereign is the brainchild of Gray Design who insist the finer details of the superyacht would please monarchs around the world.” http://www.cnn.com/2011/12/02/travel/sovereign-luxury-superyacht/index.html?iref=obinsite 12/02/2011
Last modified: 5 December 2011


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