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Hella

adjective; blending and clipping of "hell of a lot of"
a plethora or very large quantity of. Used to describe that the object is present in very large quantities. It is represented this way because rapid conversations lead to the shortening and mixing of words.
 
“We have hella KFC (Kentucky Fried Chicken) in California.”
Etymology : clipping and blending of the phrase “hell of a lot of” where hell (n.) is from Old English hel, helle, "nether world, abode of the dead, infernal regions," from Proto-Germanic *haljo "the underworld" from PIE *kel- "to cover, conceal, save". [etymonline]
Source : Michael Jordan Basketball Camp in July 2010.
Last modified: 25 November 2013