- "We are trying to increase our social media presence prior to the start of our crowdfunding campaign."
crowdfunding
noun; compounding
The collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations
Etymology : Compound composed of free root crowd and root campaign (from French campagne). It is believed to have originated from the broader concept of crowdsourcing, which describes the process of accomplishing a set goal through contributions from a large group of people on the Internet, rather than from traditional employees through centralized efforts.
Source : E-mail from a member of a project group I am working with. September 2013
Last modified: 27 November 2013