- The term musers in the sense used here was invented by the app’s producers as a part of their branding, giving the users an identity based on the app. It may be intended to relate to the seldom used noun form of the verb muse (muser – one who muses), perhaps implying that the apps users muse over their selection of music, but the usage employed by Musical.ly referring user of the app does not directly contain this meaning.
Muser
blending; noun
a user of the app, Musical.ly
Etymology : blend of “musical” – relating to music, melodious, also part of the name of an app, Musical.ly, and “user” – one who utilizes something
Source : “‘One of the differences to other apps,’ he said, ‘is that we don’t only talk to the musers’ — the company’s term for users — ‘we talk to the parents.’” - Alex Hofmann in NY Times 9/16/16
Last modified: 2 December 2016