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go

noun; other word formation type conversion
Miles, distance, and/or value. “By spending less, you get more go.”
 
Perhaps common in advertising campaigns is the tactic of changing word tenses to communicate something boldly and succinctly. Rather than listing all the benefits of flying Spirit, they choose to use “go” as a noun to encapsulate all of the features that they offer their customers. (Similar to “bang for your buck.”)
Etymology : as a verb, “go” comes from the Old English “gan,” meaning “to advance/walk"
Source : Spirit Airlines in-flight advertisement
Last modified: 2 December 2016


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