- The word died almost as soon as it was created, as the group of people who created it shopped at HEB far more often than at Kroger. Its ephemeral existence was more as a novelty word, fueled more by the amusement at how well the words “Kroger” and “yogurt” overlapped than any kind of legitimate utility provided by the blend. It does, however, mirror strategies used in marketing and branding to gain any extra edge possible in selling a product and maintaining it in the mind of the customer. Creative blends used for this purpose are not uncommon – “Go-gurt” is the most obvious example, as its name describes both its portable nature and its yogurt content.
Krogert
noun; blending and clipping
Yogurt purchased from Kroger
Etymology : From grocery store chain “Kroger” + food item “yogurt”, created in the aftermath of a game of Bananagrams
Source : “Hey, when you go out again, can you pick up another tub of Krogert? I need some for breakfast tomorrow morning” (10/31/2015, conversation with roommate)
Last modified: 9 December 2016