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drop

noun; zero derivation
A place and time when a desired item is publicly available to be bought, particularly in reference to albums and clothing.
 
Like many terms describing clothing, fashion, and music, drop is used particularly among urban, fashion-related subgroups. Drop was most likely coined to communicate not only the release of a desired object, but also the value of said object, given the spatial metaphor of the term. Drop carries with it spatial metaphor; objects at heights are often harder to obtain than objects which are lower, metaphorically representing how it is possible to obtain items that have dropped. This spatial metaphor also emphasizes the value of the object that is being dropped, with higher being associated with more and better spatially.
Etymology : Formed by zero derivation of verb drop
Source : “According to AP, the highly anticipated drop for the Sean Wotherspoon-designed Nike Air Max 97 x Air Max 1 Hybrid has been cancelled at Need Supply Co. in Richmond, Virginia today.” (Hypebeast, Nike Air Max 97 x Air Max 1 Hybrid Release Canceled in Richmond, VA, November 21, 2017)
Last modified: 27 November 2017


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