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Mallpark

noun blend
A baseball stadium that has multiple shops inside it and functions more as a shopping center than an entertainment venue.
 
At its Minneapolis terminus, the ballpark, shopping mall, and theme park have been successfully melded together to create a new type of consumption space: a mallpark.
Etymology : Blend of “mall”, a shopping center with a variety of shops, and “ballpark”, a venue for watching baseball. “Mall” is swapped for “ball” to denote that the traditional American ballpark now focuses more on selling merchandise (mall) than showing the actual baseball game (ball). It is surprising that this word is not used to be derisive since many blends are used to highlight the negative change in something (in this case, a classic American tradition is now a shameless revenue generator). Instead, the author uses it in an academic sense to objectively discuss a trend of building commercialized ballparks.
Source : Mallparks and the Symbolic Reconstruction of Urban Space, article by Michael Friedman, published 2017.
Last modified: 29 November 2018


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