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Patagucci

blending; proper noun
Used in colloquial settings to describe the American clothing company Patagonia or articles of their clothing. Patagonia is known for its outdoor clothing, and in recent years, it has gained a following for its chic and trendy outerwear. This term is used when one wants to express admiration and appreciation for the Patagonia brand and is not simply synonymous with the word Patagonia.
 
The term Patagucci is a blending of the words Patagonia and Gucci. The person who coined this term blended the words Patagonia and Gucci together to indicate that Patagonia has reached a sort of luxury brand status (like Gucci). The luxury brand Gucci was likely chosen instead of other luxury grands both because it’s extremely well known and because it shares a common letter (g) with Patagonia. This term is most commonly used by Millennials and members of Generation Z, to whom the brands Patagonia and Gucci are most relevant.
Etymology : Patagucci is a blending of the words Patagonia and Gucci. It comes from the Portuguese and Spanish root pata, meaning “paw and animal foot”, and Gucci, which is an eponym Guccio Gucci, the founder of the Italian luxury brand.
Source : Friend: “Look! I’m dressed in all Patagucci today.” (Through text. 10-24-19)
Last modified: 6 December 2019


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