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Owl-o-ween

blending; noun
A pun used to market a savings event that lasted until October 31st for buying tickets from twenty dollars one way for Monday through Saturday for certain flights on Frontier airlines
 
A nonce word created for the purpose of marketing. Unlikely to be used again, except by same company, if they choose to market the same way next year. Unlikely to become conventional. Frontier Airlines has a history of sending emails with subject lines making puns using types of animal, and “Owl-o-ween” continues this trend.
Etymology : Owl-o-ween is a blend of “owl” and “Halloween”. The source, an email from Frontier Airlines, seemingly markets by associating their brand with animals; therefore, the blend involves the owl. The use of “Halloween” was to indicate the time period in which the savings event occurred: around October 31st. The beginning of “Halloween” and “owl” sound similar; thus the two words were blended together. This is also appropriate because owls are birds of flight, and the marketing is for an airline company. The wordplay and pun are used in order to gain the viewer’s attention for the end goal of making a profit.
Source : “OWL-O-WEEN savings Fly for 20$” 10/29/2019 Context: In subject line of email for the marketing of a deal from Frontier Airlines
Last modified: 22 December 2019


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