noun; compounding
People who avoid ads by installing pop-up blockers in the browser or switching channels on TV. A lot of advertisements are of no interest to their audience. Public media generally allow the skipping of ads. On the Internet, people install pop-up window blockers to block annoying pop-up ads. On TV, people switch to other channels during commercials. People also ignore irrelevant ads on newspaper and magazines. The term was coined to describe people with this practice.
The online marketing research firm Intelliseek released data last week suggesting that so-called ad-skippers [...] behave differently in other ways as well.
Etymology : from French avertissement + Middle English skippen + -er 'one who performs an action'
Source : The New York Times
Last modified: 10 June 2008