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Generonym

noun; derivation
A brand name that has become a generic name for its product category, e.g. Kleenex and Xerox A word was needed to describe the result of genericide, which is the process by which a brand name becomes a generic name for an entire product category. Products that have undergone this process include Aspirin, Escalator, Granola, Heroin, Linoleum, Yo-Yo, and Zipper. In 1983 the Supreme Court ruled that the term Monopoly had become generic and upheld the trademark rights of Parker Brothers.
 
Google's lawyers don't like it, but the search engine's name has become a generonym, a brand name that people use as a generic word for searching
Etymology : From Latin gener “kind” + Latin/Greek onym “name”
Source : SearchDay Newsletter
Last modified: 10 June 2008


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