The Rice University Neologisms Database

A language that, when spoken, helps the speaker obtain Motrin IB and therefore relief his headache or other pain. Interpretation of intended meaning A language of sorts that, when spoke, brings relief to headaches. "MOTRIN spoken here" is aimed to be interpreted by the consumer as "When you ask for and use the pain-killer MOTRIN IB ("say" Motrin), your headache will be relieved." Thus, MOTRIN is not only a "language" (more like a command) that brings pain relief, but more specifically relief through obtaining and ingesting Motrin IB Presumed reason for coinage The idea that there is an entire language for a command to obtain and take Motrin IB makes the drug seem popular and therefore effective. Also, the concept of a language implies that Motrin should not only be taken by one person, but spread through communication to many others, the way language spreads ideas. All in all, a very good sales pitch that invokes a whole slew of imagery from a simple twist in definition and the clever usage of "spoken". Notes MOTRIN is the first part of the name of the non-prescription pain- killer Motrin IB. Clipping chopped off the "IB." This is also a case of metonymic shift, where a clipped form of the name of a drug comes to mean a command for ordering the drug. MOTRIN is monomorphemic