- These so-called functional beverages, or nutraceutical drinks, represent a tiny slice of the $20 billion US beverage market - but the one that's growing fastest.
nutraceutical
adjective; derivation
intended to heal by providing nutrients Presumed reason for coinage To describe a newly developed drink
Etymology : [nutr-intended to heal + ceut-? + ical-Adj]
Source : TIME magazine
Last modified: 10 June 2008