The Rice University Neologisms Database

to look oneself up on the internet using an internet search engine, esp. to improve one's self-esteem 'Surfing' is a common way of talking about searching the internet. The 'ego' is the self or self-esteem. So egosurfing has a dual meaning-both searching the internet for mentions yourself and searching the internet for mentions of yourself to improve your self-esteem. With the ever increasing popularity of the internet and improvement of search engines, people have been able to look up ever more narrow subjects-themselves included. So 'egosurfing' was coined to describe this phenomenon.