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yellow

noun;
The color yellow, and a name synonymous with DHL Express, a mailing company. An advertising campaigns’ attempt to make a metaphorical reference between Yellow and Brown, both of which are homonyms, having color definitions as well as company affiliations.
 
Yellow. It’s the new Brown.
Etymology : yellow. Metaphorical extension.
Source : Wired Magazine
Last modified: 10 June 2008


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