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brown

noun;
The color brown, and a name synonymous with UPS, a mailing company. A word stemming from an advertising campaign started in the 1990’s relating the color of UPS trucks to the company as a whole, a case of metonymy.
 
Yellow. It’s the new Brown.
Etymology : brown. metonymy of 'brown' (color)
Source : Wired Magazine
Last modified: 10 June 2008


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