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glocal

adjective; blending and clipping
When examining a situation in both its global and local context. The two cannot be viewed separately because the effects of each level are inseperable. Likely first used among people who discuss globalization and its effects. Making the two words global and local inseparable, reflects the idea that the two contexts cannot be pulled apart.
 
“I came up with the word glocal over a bottle of wine while reading an article a few years ago and thought it was funny. Now apparently people actually use it when referring to the global/local dynamic.”
Etymology : The beginning of the root global was added to the root local (from O.Fr. local)
Source : Dr. Ninetto in Anth 366, 9-16-10
Last modified: 8 December 2010


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